American Crew Forming Pre-Styling Shampoo 250ml

Designed as a pre-styling step for men with curls or textured hair, American Crew Forming Pre-Styling Cleanser delivers lightweight hydration while gently removing build-up. Infused with jojoba oil, it enhances curl definition, fights frizz, and leaves hair more manageable. The scalp-friendly formula maintains a healthy microbiome, ensuring balanced moisture from root to tip.

For best results, follow with American Crew Forming Cream to lock in your style and achieve well-defined, nourished curls.

To use, wet hair thoroughly, then massage a small amount into hair and scalp. Rinse well, and follow with your favourite styling products to achieve the perfect curly hair look.